Peeps used to be these funny chick-shaped marshmallows covered with crunchy good yellow sugar. Sort of an Easter candy staple item. They were always the most sought after Easter treats in the basket next to the actual central chocolate bunny. Now they make them in all different shapes including bunnies, and for Halloween they make ghosts and pumpkins. It's a candy dynasty based on the premise that marshmallows are the perfect sugar delivery vehicle if they're shaped like cute stuff. Yumm!